Tech Power Breakfast September 2023

Unlocking the Power of Podcasting: From Data to Production

Americans love a good true crime podcast. A June 15, 2023 report released by PEW profiling the top-ranked podcasts in the U.S., indicates that 24% of the top-ranked podcasts are true crime. PEW also recently reported that one in five podcast listeners say they listen to a podcast almost every day, tuning in for “entertainment, learning and simply to have something to listen to while doing something else.” And, PEWS’s studies show, listenership is clearly related to age, race and ethnicity, education, income and gender.

These data represent an opportunity, and in this interactive workshop we will briefly review the PEW reports to help you identify those most relevant to your organization as it considers launching a podcast.

This type of research will form the critical foundation of your podcast concept brief, which will provide you a strategic blueprint for moving forward with production. We will review some of the questions you would confront at this stage, including audience, messaging, tone, format and style.
We will also share the technological options for production and distribution, and also address the details sometimes overlooked, including copyright issues, talent releases,and amplification.
Finally, an audience member will have the opportunity to record a podcast through the remote production facilities of the Marlin Fitzwater Center for Communication. You will be provided with hard copies and links to resources to help you succeed at podcasting.

Speaker: Kristen D. Nevious, Franklin Pierce University
Thank you to our sponsor